For many years, our pizzerias have hosted a special and beloved campaign designed to let birthday guests celebrate their special day surrounded by loved ones, receiving a discount equal to their age. Families often took advantage of this opportunity, bringing older generations along to make them feel cherished and appreciated.
Unfortunately, in recent months, we’ve seen an increase in cases of abuse. Some people have been bringing elderly individuals with whom they have no familial or friendly connection, solely to get the discount. In some instances, the food ordered isn't even intended for the birthday person. This behavior goes against the spirit of the campaign.
That’s why, starting May 1, 2025, updated terms will take effect:
The discount will apply to a maximum of 5 pizzas.
All other terms of the campaign remain unchanged.
This adjustment is necessary to preserve the essence of the campaign and continue bringing joy to guests during truly heartfelt family celebrations. Five pizzas are more than enough for a warm gathering with loved ones.
We encourage everyone to show respect and care for the older generation, to sincerely celebrate their birthdays, and to share in their happiness. Their smiles and joy are the true purpose of this campaign.
Thank you for your understanding and support!